Casting…you never know, so don’t sweat it

March 13th, 2009

Last week I auditioned for a on-liner on Gossip Girl which shot at the Russian Tea Room in NYC on 57th street.  When I was walking into the audition, I was surprised to see my friend walking out – because we both play age ranges that don’t ‘cross-over.’  He can play 36+ (his perfect salt and pepper hair puts him into that category – but he looks great for his age) and I can play 23-34.  So we were both surprised to be at the same audition for the part (as a waiter).

He did book the part – and it shot on Tuesday and Wednesday of this week.  We met up before shooting on one of the days and he told me that he delivered the audition in a slightly english accent.  His manager had told him the shoot would be at the Russian Tea Room, and he also knew that he has a slightly southern accent.  So he gave it a shot – and booked it.

I share this with you, just as an example of how many different variables there are in casting and that you shouldn’t be discouraged for not booking, even when you have an incredible audition.

He is a great actor, and has ‘the look’ worth a million dollars – he knew exactly what the challenges were for him in the audition, and nailed it.  Had I not known who it was, I never would have known that they decided to go with a different age range, and that using an english accent might have actually helped.  Just proof positive that sometimes you just have to do your best, and then walk out knowing that it is out of your hands.

Congratulations to Jeff Joslin, on booking the gig – and watch for it to air in just a few weeks!  He plays a waiter, and his line is “Can I bring you some more tea?”


Jason C Small
AKA Jason Alan Caine (stage name)
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC
www.greatyoungminds.com

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.
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AFTRA Open Door – don’t miss this!

January 25th, 2009

For those of you have that have dropped the $1,000+ to join AFTRA – there is a major benefit that many members aren’t even aware of.  Did you know that every year (except for 2008, due to office renovations) AFTRA has an Open Door?  They hold a ‘lottery style’ process that allows actors the opportunity to meet with casting directors, agents, and managers – for FREE.  That’s right.  Free.

Visit the website – AFTRA.org and hover your mouse over the ‘aftra’ navigation link at the top of the page.  When the menu drops down, select: Eastern Locals -> New York.  On the homepage they make announcements – but you should DEFINITELY join the mailing list so that you receive new announcements and don’t miss the open door.  It is coming in the spring!  I personally secured an agent a few years ago at the event, and a few short months after signing with the agent I found myself auditioning for the role of Superman, in Superman Returns – Brandon Routh booked the role, but it was exciting to have the opportunity, all from this one event.

AFTRA also has an hotline that posts AFTRA-related casting notices.  Did you know that?  Call it here: 212.532.2063.

Enjoy!

Thanks for stopping by!

Jason C Small
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.

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Submitting Actor Headshots through email

January 15th, 2009

Over the past six years, online submissions have grown enormously in the performance industry.  Because of this, entire casting companies exist in the virtual world allowing performers to submit their headshots and resumes.  A voiceover artist in Chicago can submit for a casting notice in New York or LA.  Even more beneficial is the money saved on postage and mailing costs, as well as the time saved sending and opening headshot envelopes.

While there is still a significant amount of industry professionals that outright refuse to accept such electronic submissions, you need only consider the substantial benefits to realize that this practice will not only continue to grow, but eventually become the new standard.  Obviously, new systems will continue to develop so that a casting director’s computer doesn’t drown in gigabytes of actor reels and headshots.

Many online companies that post casting notices already provide a system that makes the submission process more uniform and that way the casting director can easily view many of the submission photos at one time online and use that as a first step to screen the performers.

However, many casting opportunities also provide an email address and request that you send them a link to your website so they can view your headshot and resume, or demo reel.  For those of you who need an actor website, please visit www.actorartistdesign.com.

Occasionally, casting notices will also just request that you attached your headshot and resume in an email to the casting director.  Sometimes, they don’t specify how or what to do with the attachments.  Actors that aren’t yet tech-savvy enough to know how email attachments work sometimes submit their photos as attachments that are huge.  Photo images that are not modified (also called optimized) can be so large they are rejected by the email account of the intended recipient.  Your email to the casting director bounces – or worse, it goes to the junk mail folder of the recipient.

Even more dreadful is if the recipient gets your email, but the file size of your attached image(s) are so large that they fill up the available file space in the casting director’s email account – now you have just exceeded their email account space of the casting director and all of the other performers that want to submit are having their emails bounced because the casting director’s inbox has reached it’s file size limit!  Not good!  Especially since the casting director will eventually realize what is happening, and figure out that it was because of your email that they have to repost the casting notice for more submissions!

So what do you do?  The ideal file format for submitting your headshot and resume is a PDF.

Why?  Because 99% of computers have Adobe Acrobat Reader and can open these files.  Moreover, PDF files can be optimized to reduce the file size and still look great.

Many actors believe they should submit their resume as a word document.  Unfortunately, Microsoft came out with a new version of Microsoft Office in the past few years and if you send a word document saved using the new Microsoft Office program, you have to save it with using an extra step, or the older Microsoft Office programs won’t open your resume.  That means the casting director may not be able to open your resume!  Ah!  Frustrating for everyone.

To avoid this, submit your headshot AND resume in PDF format.  Also – be SURE you save the attachments using your name!  If you instead save them as “Headshot” and “Resume” – the casting director may save them somewhere else on their computer by accident and your photo may become separated from your resume on their hard drive.  Use something like “JasonAlanCaine_Headshot.pdf” and “JasonAlanCaine_Resume.pdf” to make sure that your information stays together.

Finally, find a friend who knows Photoshop or another program where they can ‘optimize’ your photos and reduce the file size.  Usually, this just means they need to reduce the “resolution” from 300 dpi (dots per inch) to 72 dpi.  The 300 dpi resolution contains much more detail so that the photos print out well.  The 72 dpi is the ideal resolution for viewing on the web.  Computer screens can’t display any more detail than a 72 dpi image, so anything higher is a waste of space for no reason.  The only difference is that the 300 dpi image file is much larger in file size so it takes up more file space, it doesn’t look any better.

While there are also other factors (such as the actual physical size of the image – 4” x 6” vs 12” x 18”, etc) the resolution (dpi) is usually the easiest and most effective thing to change to make your photos easier to mail.

If you don’t have any computer-savvy friends, please send us an email by visiting our contact page and we would be happy to help you.  We optimize (1) headshot for free!

Have a great day!

Thanks for stopping by!

Jason C Small
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.

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What Makes a Great Actors Reel

December 31st, 2008

The most powerful thing to present in your acting reel: moments.  Your acting reel should consist of a collection of excellent moments that show your range, strength on screen, appearance on screen, and professional work.  You can literally ‘count’ the moments in a great actors reel, because each moment connects with the viewer by capturing your emotional and mental attention in it’s entirety.

The best actors reel I have ever seen, was during my time managing an acting studio in New York City.  The owner, Grayson McCouch (visit www.imdb.com for his list of professional credits), has a great list of credits and a ton of acting talent to go along with it; Armageddon, Another World, As the World Turns (where I worked with him for 3 years), Momentum (for Sci-Fi w/Terri Hatcher and Louis Gosset Jr), and several excellent network pilots.

McCouch’s reel opens and ends with him riding horse from scenes in a UPN series, the shots are brief but show an additional talent and work great as ‘bookends.’

His acting reel is a powerful collection of contrasting moments, featuring his best work.  In one scene, from All Souls (a series that had run on UPN), McCouch plays a doctor and interacts with a young boy who is concerned for his mother in surgery.  McCouch uses a pen (with a liquid in it that creates a visual effect when you turn it upside down) and some calming words to sooth the boy’s concern.  The scene is captivating and shows McCouch’s ability to use subtle gestures to convey his empathy.

Another moment is from Armageddon, starring Bruce Willis and Ben Affleck.  McCouch actually took the part, knowing he would be in most of the film (as Munitions Specialist Gruber) but that his dialogue was very limited, he made sure he got his moment.  He shared with me that the production was running a little tight on the day he was to have his moment.

McCouch’s moment comes just after it appears as though the other space shuttle was lost during the mission to drill into the asteroid.  McCouch recalled to me that they were contemplating skipping this brief scene, and therefore his moment.  But he respectfully, yet confidently, asserted himself in front of Willis and director Ridley Scott and in doing so, Willis actually complimented him on his confidence and assertion.

He got his moment and even ended up with another strong moment in the film on another filming day.  The second moment occurs as he is defusing the nuclear bomb, by cutting the wires as the clock ticks down.  The moment when the camera comes closer and closer to his face and you can see the sweat and intensity as the time runs out.  Both of these moments are in his acting reel, and if you rent the movie Armageddon – you can see precisely why he chose them.

Another moment, from Legacy (another series that had run on UPN), on McCouch’s acting reel features a scene with actress Betty Buckley, his love interest in the series.  It is one of the defining moments of the series because McCouch’s character reveals his love for Buckley’s character.

Each moment was carefully selected by McCouch, and placed in an order that made the most sense, ending with the most intense scenes (the Armageddon moments).   At the end of the reel, you can’t help but feel like you have just been moved six different times by the same actor, but in completely different situations.  This makes his acting reel one of the most powerful tools in his actor marketing package – you should strive to make it yours as well!

A few good notes to remember;

-do not use acting material from classes
-do not use any material that isn’t professional lit, or shot – it just decreases your credibility with the viewer – even if you are amazing, it looks like you were shooting it alone in the corner of your basement and that doesn’t do you any good with an agent, manager, or casting director
-do not exceed 4 minutes with your acting reel, unless you absolutely have the most incredible and amazing set of moments and without them, the world will fall apart – even then, keep it under 5 minutes without exception
-put your acting reel on your acting website!!  I literally just booked two industrials (shooting January 2009) in Connecticut without even auditioning, just because I have another industrial on my acting website.  I was on Christmas vacation, while they were viewing my work and hiring me for the gig!
-if you aren’t sure about a certain scene – DROP IT – you should have no reservations about the material you present, otherwise, you shouldn’t be using it and you should keep working until you get some excellent material
-if an agent, casting director, or manager asks you for an acting reel and you are considering throwing some luke-warm material together just to have one – DON’T!  You are MUCH BETTER OFF telling them that you don’t have one than ruining the relationship with an acting reel that makes them pass on representing or using you, you should just wait until you get your moments and then give them a reason to be excited about representing you!

Thanks for stopping by!

Jason C Small
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.

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