Archive for the ‘Marketing’ Category

Taking Celebrity Online, On Your Own Terms

Thursday, August 13th, 2009

Here is a great example of how a video savvy vlogger started building an online following. Creating her own celebrity. Granted, it isn’t a clip of superior acting, or drama. It is a little bit of hosting mixed in with some clever video editing and speed-speaking.

But with millions of views on YouTube, she has the power of people to follow her whereever she takes this next.

Here is the video. Warning, it can be a bit overwhelming after 30 seconds. There is also a link to a news article about her below the video. Enjoy!

http://www.minnpost.com/mnblogcabin/2009/07/13/10178/minnesota_video-bloggers_the_best_and_the_brightest


Jason C Small
AKA Jason Alan Caine (stage name)
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC
www.greatyoungminds.com

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.
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Actors Producing Films

Saturday, July 18th, 2009

ACTOR ARTIST DESIGN BLOG

A new summer, a new trailer, a new movie made from the mind of an incredibly motivated actor.

It has been my pleasure to work in the Daytime TV world for 8 years now.  During this time I have had roles on All My Children, As the World Turns, Guiding Light and many more (mainly U-5 work).  In fact, I have a brief appearance on July 22nd on All My Children as a paramedic…but don’t blink – it’s a fast U-5.

During this time, I have had the great privilege of meeting some of the hardest working actors out there.  Memorizing large scripts on a daily basis for Daytime TV is no easy task – especially in an economy where the speed of production can make or break a bottom-line for a TV show.  Guiding Light announced they are going off the air at the end of the summer.  So missing too many lines, means costing someone a lot of money.

One of these actors is Grayson McCouch.  If you research on the internet – you will discover that McCouch has been hard at work since the early nineties.  Yet, even today, he is not waiting for someone to cast him in a amazing part that will make him a household name.  He is doing it himself.  He wrote an amazing screenplay and is currently shooting a trailer for it.  McCouch is one of those incredibly talented people that spends every second of every day figuring out a new formula to advance his already-successful career.  He doesn’t wait for anyone else to give him a thumbs up.

He makes movies using his own resources, and therefore doesn’t depend on someone else to open his doors.  You may have seen him in Armageddon – he is one of the astronauts and cuts the wires on the nuclear bomb while they are on the asteroid.  You may have also seen him in Legacy, or in All Souls.  You may have seen him in Throttle – an indie movie made on a small budget, one location (a parking garage) in 8 weeks and then released in Blockbuster.  He never stops.

McCouch also had several TV pilots with incredible scripts, but they have been up against other incredible shows (i.e. The Shield) and just missed several times.  Yet he knows he just keeps putting himself in the right place, and the right time will strike – whether it is his own project, or one that casts him.

My point is this: actors need to create their own opportunity while simultaneously seeking every existing opportunity possible.  Again, I refer to the Dov Seimens ‘Hollywood Film School” DVD set for the best example of expert advice from A-Z on how to put your own project together on a minimal budget without depending on anyone else.

No matter how established an actor is right now (yes, there are a few exceptions – there always are exceptions) an already competitive industry is now even more intense.  So create your own material!  Film actors are bumping down to TV roles, TV actors are bumping down to commercial roles, and rising actors are forced to compete with bigger resumes and star power in an economy producing limited opportunities.  It is the perfect time to produce your own material.

Speaking of producing your own material – check this site out: placevine.com – they look for original content and connect it with major brands looking for such content.  It’s a great resource if you qualify.

Thanks for reading!  And good luck!!  Feel free to post any resources you have found here that might help those producing original content to get exposure.


Jason C Small
AKA Jason Alan Caine (stage name)
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC
www.greatyoungminds.com

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.
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Not good, not great, but excellent

Friday, June 19th, 2009

Thinking about shooting your own material?  Hoping that you can get something ‘decent’ to submit to film festivals and possibly use in your reel?

Well, the one thing you have to do in this business is to be honest with yourself.   Don’t shoot something good, something great – shoot something excellent.  Shoot something that a completely unbiased person would watch and be compelled to connect with.  Don’t shoot something and show it to your mom, dad, sister, best friend, or roommate – you know what the answer is.  If you are looking for a simple pat on the back, then you are in the wrong business.  Look to shoot something so incredibly moving that anyone watching it will be affected.  Now you know you have something incredible.

I just shot with All My Children again, on Wednesday.  The episode airs July 22nd and play a paramedic in a hospital scene.  If you get a chance-tune in!

Good luck with your efforts.  And as always, thanks for reading!


Jason C Small
AKA Jason Alan Caine (stage name)
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC
www.greatyoungminds.com

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.
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What Makes a Great Actors Reel

Wednesday, December 31st, 2008

The most powerful thing to present in your acting reel: moments.  Your acting reel should consist of a collection of excellent moments that show your range, strength on screen, appearance on screen, and professional work.  You can literally ‘count’ the moments in a great actors reel, because each moment connects with the viewer by capturing your emotional and mental attention in it’s entirety.

The best actors reel I have ever seen, was during my time managing an acting studio in New York City.  The owner, Grayson McCouch (visit www.imdb.com for his list of professional credits), has a great list of credits and a ton of acting talent to go along with it; Armageddon, Another World, As the World Turns (where I worked with him for 3 years), Momentum (for Sci-Fi w/Terri Hatcher and Louis Gosset Jr), and several excellent network pilots.

McCouch’s reel opens and ends with him riding horse from scenes in a UPN series, the shots are brief but show an additional talent and work great as ‘bookends.’

His acting reel is a powerful collection of contrasting moments, featuring his best work.  In one scene, from All Souls (a series that had run on UPN), McCouch plays a doctor and interacts with a young boy who is concerned for his mother in surgery.  McCouch uses a pen (with a liquid in it that creates a visual effect when you turn it upside down) and some calming words to sooth the boy’s concern.  The scene is captivating and shows McCouch’s ability to use subtle gestures to convey his empathy.

Another moment is from Armageddon, starring Bruce Willis and Ben Affleck.  McCouch actually took the part, knowing he would be in most of the film (as Munitions Specialist Gruber) but that his dialogue was very limited, he made sure he got his moment.  He shared with me that the production was running a little tight on the day he was to have his moment.

McCouch’s moment comes just after it appears as though the other space shuttle was lost during the mission to drill into the asteroid.  McCouch recalled to me that they were contemplating skipping this brief scene, and therefore his moment.  But he respectfully, yet confidently, asserted himself in front of Willis and director Ridley Scott and in doing so, Willis actually complimented him on his confidence and assertion.

He got his moment and even ended up with another strong moment in the film on another filming day.  The second moment occurs as he is defusing the nuclear bomb, by cutting the wires as the clock ticks down.  The moment when the camera comes closer and closer to his face and you can see the sweat and intensity as the time runs out.  Both of these moments are in his acting reel, and if you rent the movie Armageddon – you can see precisely why he chose them.

Another moment, from Legacy (another series that had run on UPN), on McCouch’s acting reel features a scene with actress Betty Buckley, his love interest in the series.  It is one of the defining moments of the series because McCouch’s character reveals his love for Buckley’s character.

Each moment was carefully selected by McCouch, and placed in an order that made the most sense, ending with the most intense scenes (the Armageddon moments).   At the end of the reel, you can’t help but feel like you have just been moved six different times by the same actor, but in completely different situations.  This makes his acting reel one of the most powerful tools in his actor marketing package – you should strive to make it yours as well!

A few good notes to remember;

-do not use acting material from classes
-do not use any material that isn’t professional lit, or shot – it just decreases your credibility with the viewer – even if you are amazing, it looks like you were shooting it alone in the corner of your basement and that doesn’t do you any good with an agent, manager, or casting director
-do not exceed 4 minutes with your acting reel, unless you absolutely have the most incredible and amazing set of moments and without them, the world will fall apart – even then, keep it under 5 minutes without exception
-put your acting reel on your acting website!!  I literally just booked two industrials (shooting January 2009) in Connecticut without even auditioning, just because I have another industrial on my acting website.  I was on Christmas vacation, while they were viewing my work and hiring me for the gig!
-if you aren’t sure about a certain scene – DROP IT – you should have no reservations about the material you present, otherwise, you shouldn’t be using it and you should keep working until you get some excellent material
-if an agent, casting director, or manager asks you for an acting reel and you are considering throwing some luke-warm material together just to have one – DON’T!  You are MUCH BETTER OFF telling them that you don’t have one than ruining the relationship with an acting reel that makes them pass on representing or using you, you should just wait until you get your moments and then give them a reason to be excited about representing you!

Thanks for stopping by!

Jason C Small
Business Development Manager
http://www.ActorArtistDesign.com
Actor Artist Design, a division of Great Young Minds, LLC

*Jason has worked as an actor in New York City for seven years appearing on All My Children, As The World Turns (3 years as “Lou”), Guiding Light, Sabrina the Teenage Witch, Good Morning America, at Radio City Music Hall, in the New York Fringe Festival, and in many more productions. He has more than 15 independent films to his credit, and has managed an acting studio for a celebrity in NYC, and served as Marketing Director for one of the top casting websites in the New York market. Jason owns and operates Great Young Minds, LLC, a graphic and web design company servicing the entertainment industry, with offices in New York City.

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